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Our Story

Our Story

Seeking out products that are good for people and the planet

OUR DESIRE

The Obvious brand was created as part of our quest for new olfactory elegance and a new understanding of luxury: a luxury embedded in simplicity which takes environmental issues into account, an essential component.

These perfumes are modern, reflecting a society made up of new consumers who are aware of the world around them, exacting with the products they purchase and looking for distinctive fragrances.

Our perfumes also match today’s wardrobes and lifestyles: simple, high-quality, original and casual.

Less is more… This is Obvious!



THE CREATOR

David Frossard has spent more than twenty years developing creator-driven perfumes.
Committed to constantly improving the sector, David invented Obvious as a luxury perfume brand that meets the requirements of our modern lives, blending simplicity and elegance in self-respect and environmental protection.





THEY HAVE PLACED THEIR TRUST IN US

Obvious was brought into being thanks to all the contributors who supported our project and took part in our crowdfunding campaign. This incredible adventure has enabled us to successfully launch Obvious.

Our heartfelt thanks go to them and in particular Hubert Baudoin, Amélie Bourgeois, Kerim Makzume and Christian Vinsot to whom we owe eternal gratitude.



OUR CREDO

Today, the luxury industry cannot ignore the need to protect our planet.
Beauty lies in simplicity.
A beautiful perfume needs no explanation, wearing it is an obvious choice.
A fragrance is chosen to be in harmony with the wearer. This is what makes it beautiful to others.
Obvious is beautiful and good for you, others and the planet.



OUR COMMITMENTS

A transparent production process

Obvious is a luxury perfume brand that is environmentally responsible and made in France. It meets the requirements of our modern lives by blending simplicity and elegance in self-respect and environmental protection.

We have opted to use environmentally responsible raw materials when at all possible. Whether in the essences, in which we prefer natural ingredients to synthetic alternatives, in our organic alcohol for the dilution process, in the bottle made of recycled and recyclable glass, in the cork tops made from wine cork production offshoots (without plastic inserts) or, naturally, in the external packaging which is entirely made of recyclable paper and no cellophane.

We are offering a perfume at a fair price which supports a production chain of suppliers who are committed to a sustainable development approach despite demand still being so low in the luxury sector. Our suppliers are selected with the utmost care and we promote short supply chains.


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UNE PISTACHE

Price ZAR2,950.00

A smooth, creamy and opulent dessert Close your eyes and continue your journey to Persian lands, wandering through markets where orange blossoms and pistachios rub shoulders with the scent of marzipan.

UN ÉTÉ

Price ZAR2,950.00

This is the perfume of your memories, this is Un Été Body and soul heated and freed by the sun. This sacred interlude is: Un Été. Close your eyes and remember your last summer at the beach. Remember the wind in your hair, the sun on your skin, the sand heated by the sun, the salty smell of the sea…

Un Oud

Price ZAR2,950.00

“What doesn’t kill me makes me stronger.” I belong to the aristocracy of the forest. The Nietzsche quotation fits me very well. I am Aquilaria Crassna and when I am under attack, I secrete a mythic resin which makes me more precious than gold.

Une Figue

Price ZAR2,950.00

“Feet in the water, head in the sun”. Inspired by the Corsican fig tree, this fragrance reveals a fruity, milky and iodized juice that will conquer the hearts of lovers of the island of beauty.

Une Vanille

Price ZAR2,950.00

A sensual greediness.Vanilla is a universal ingredient, the fruit of the wild orchid. We wanted to return to this exotic fruit, to this black pod that is happily opened to release its sensual sweetness. By moving away from the gourmet and very luscious vanilla, we restore its ancestral depth.

Une Rose

Price ZAR2,950.00

At dawn I was born baptized with dew.A surprisingly fresh rose bathed in the sunshine of Florida grapefruit and Mexican mandarin. Its freshness gives it a modernity never equaled and its spicy facet a delightful originality. It is fresh and virginal, spicy and sensual, but always captivating and luminous.

Une Fleur d’Oranger

Price ZAR2,950.00

Soft and sensual like a summer afternoon.A sunny and generous fragrance that reminds us of summer “farniente” and exalts the beauty of Citrus, mythical fruits that populate history. A dive into the Mediterranean heart, from the Cypriot tangerine, cradle of Venus, to the Italian bergamot, and of course the neroli of the Tunisian coast.

Un Poivre

Price ZAR2,950.00

The freshness and insolence of adventure.An original and insolent fragrance, this invitation to adventure opens with a spicy freshness. The peppers of the Malabar coast are refreshed by the caraway seed, an original material that smells of minty cumin and stretches to the heart with the violet leaf...

Un Patchouli

Price ZAR2,950.00

Memory of a wind of revolt and freedom.This exotic leaf that reached our nostrils thanks to the Silk Road captivated the bourgeoisie of the nineteenth century as well as the hippies of the twentieth. Patchouli calls for a desire for elsewhere, for exoticism and mystery.

Un Musc

Price ZAR2,950.00

The comfort and elegance of a second skin.When perfume and skin enter a perfect symbiosis to sublimate the rare elegance of being authentic to oneself, Un Musc appears. A fragrance that slips on like the most beautiful and softest of white T-shirts, becoming a timeless and ageless classic.

Un Bois

Price ZAR2,950.00

A freshness of character.A fresh, solid and dry fragrance like the material it is named after. A modern woody scent carried by ambroxan that makes it addictive. The notes of sandalwood, cypriol and cedar follow one another to leave an impression of character and power.

Une Verveine

Price ZAR2,950.00

An aromatic and zesty charm.This verbena is overflowing with joy with its sparkling notes but it is also deep and very herbal. It does not express a gender; its lemony head notes are from the masculine register but it is also very feminine due to the effect of chlorophyll in the leaves.