Boudicca Wode

Imagine a fragrance that has all the darkness and depth of oudh but with a richer, far more sensual radiance. This is Wode, a collaboration between cult British fashion label, BOUDICCA.

Wode’s fierce erotic charge comes from accords where rare black hemlock and raw opium interlace
with saffron and tuberose, and musk and amber blend with jasmine, blonde tobacco and cumin.
In its multi-layered structure, a heart of voluptuous warmth is shot through with resins and woods that
evoke shadowy northern forests.

Wode is designed for a tribe of fearless expressionists dedicated to the adventure of a multi-sensory
experience. The name is derived from woad, an intense blue plant extract used by the ancient Britons to paint themselves with tribal markings. “Scent too marks you as one of a tribe,” says Zowie Broach of BOUDICCA, “but its uniqueness is that it marks you invisibly.” For Me Company, who designed the packaging, “Wode is the future of tribalism.” The bottle for the fragrance is vibrant jewel-blue while the box is stamped with tribal tattoo patterns, laser-etched into a micro-textured foil for an exquisitely-layered, hyper-modern take on luxury.