The blinc eye makeup brand began with disbelief (ours!), that despite the number of cosmetic brands in the world, no-one had solved the traditional problems associated with mascara: clumping, flaking, smudging, running and ease of removal. It was then, in 1999, that we decided if humanity could place a man on the moon, we could develop the perfect mascara!
After researching the matter, we realised that all traditional mascaras were oil-based paints and decided to take a different approach. It didn’t make sense to develop another oil-based paint mascara with their associated negative traits. Soon thereafter, blinc introduced the world to "tube-forming” mascara technology. In addition to solving negative attributes associated with traditional mascaras, consumers no longer had to use makeup remover or choose between long wear and ease of removal (because blinc delivered both).
Today, the blinc eye makeup brand is based in Florida, USA. We are sold in over thirty countries, and continue to create eye makeup through passion and the relentless pursuit of innovation. What makes our eye makeup cosmetics different is that they deliver problem-free, sleep-lasting wear that is effortless to remove. We have helped people through everything from crying tears of joy, to sleeping through 16-hour aeroplane trips, to crossing the finish line at marathons. We want you to feel confident that you can do anything, knowing your makeup will look as perfect as when it was applied without worrying about the pesky matter of removal.
After almost a decade in development, blinc mascara AMPLIFIED provides incredible, buildable, glamorous volume and length, all while offering the same smudge-proof, sweat-proof, water-resistant, flake-proof properties of our original blinc mascara.
If you're looking for a great all-day eye liner, waterproof brands aren't your answer. You need our water-resistant eyeliner.Recently rated as a "beauty breakthrough" by PREVENTION Magazine, blinc offers this innovative water resistant, no-smudge eyeliner. Liquid and easily applied, blinc eyeliner forms a water-resistant layer of color that contours to...
Blinc's Heated Lash Curler is simple-to-use and easily shapes lashes in seconds, with extravagant, long-lasting curves.
blinc Lash Curler works without clamping or using excessive pressure making it safer and not damaging for your lashes.Nothing sets a curl better than heat...after all, that's how we curl the hair on our heads! It's the same for your...
If you're looking for a no-hassle, no-smudge mascara that you can take throughout your day with no re-application, blinc mascara is your answer. Instead of painting your lashes like conventional mascaras, blinc mascara forms tiny no-smudge, water-resistant "tubes" around your lashes. Once applied, these mascara tubes bind to your lashes and cannot run,...
This felt-tipped liquid eyeliner pen provides precise, water-proof, opaque black lines that cannot fade, smudge or run, even if you cry or rub your eyes. Only when you are ready, the eyeliner can easily be removed with the combination of water and pressure in one even layer, effortlessly sliding off your skin with no mess.